Timex Celebrates Anniversary with a New Covetable Launch

Timex Celebrates Anniversary with a New Covetable Launch

In an age where newness and the next big thing are constantly in the limelight, we are conditioned to forget or not be as excited by heritage brands that have been around for longer than, say, a week. But there’s something to be said about a centennial company surviving the rather fragile temperaments of the consumer: Clearly, something is being done right. If it ain’t broke, don’t fix it.

Timex was founded in 1854 and is still going strong today, and not just the namesake brands—Nautica, Guess, Salvatore Ferragamo, and Versace are some of the others that fall under the Timex Group. In celebration of one of Timex’s iconic watches, they are launching the Easy Reader 40th Anniversary Collection available online now at timex.com. This special timepiece, while virtually unchanged in style, features a unique INDIGLO dial commemorating the occasion.

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Keep reading to shop the affordable yet timeless watches below.

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