On the heels of his wildly successful Purpose World Tour, Justin Bieber is taking the concert merch game to new levels. According to a release, the 23-year-old pop star has teamed up with Bravado, Universal Music Group's leading merchandise and brand management company, on a "Purpose the Stadium Tour" merch collection, a trendy leisurewear line available in lookbook form today.
The Biebs is no stranger to the world of fashion, but the extensive lookbook marks the first time the "What Do You Mean?" singer has created a visual component for his in-demand tour merchandise. The photos (below) were taken in Los Angeles by hot young photographer Samuel Trotter and feature up-and-coming models Sadjo Ka and Daudo Ka.
"Purpose the Stadium Tour" by Justin Bieber will be available on the European and North American legs of Justin's Purpose tour, starting from June 2 in Landgraaf, Netherlands, at Pinkpop Festival, and will be available for purchase soon on purposetourmerch.com.
In the meantime, check out some of the looks below: