The fabulous Italian jeweler Bulgari made the most of its 130th anniversary by celebrating the city where its storied history began—Rome. Last night, the brand unveiled architect Peter Marino’s spectacular renovation of the historic flagship at 10 via Condotti. The new look maintained the old majesty of the legendary store where Elizabeth Taylor, Richard Burton, and more celebrities have made pilgrimages to buy a piece of Bulgari, but contained more glamour (if that’s even possible!) with additional marble details and wood cases that looked as if they were created in the days of La Dolce Vita.
Some of the firm’s famous fans, such as The Grand Budapest Hotel star Adrien Brody, former First Lady of France Carla Bruni-Sarkozy and model Poppy Delevingne attended the bash toasting the anniversary. After cocktails, the crowd gathered in the street covered in black carpet, the jeweler’s signature color, to watch a spectacular show of lights across the Spanish Steps set in part to the soundtrack for Gravity. The moment also celebrated Bulgari’s donation of 1.5 million Euros—around $2 million—to renovate the Roman landmark overlooking it’s boutique.
And while the light show was utterly dazzling, nothing could upstage the main event—the jewels. An offering of spectacular one-of-a-kind baubles filled the glamorous cases, including a dazzling Serpenti necklace named Ultimate Temptation that featured over 60 carats of diamonds and a 12.16-carat pear shape diamond hanging from it’s mouth. A new rendition of the B.Zero1 ring—Bulgari’s most popular design with over one million sold—was recreated in pink gold and bronze ceramic with Bulgari Roma engraved on the bottom in honor of the anniversary (as opposed to the traditional Bulgari-Bulgari).
Needless to say, if you’re in Rome, make sure to stop by and visit.
Get a peek inside the exclusive event and see more celebrities from this week’s parties in our gallery.
1. Margot Robbie
hosts the Carmella Dinner at Petit Ermitage Hotel in West Hollywood, California.
2. Shailene Woodley and Theo James
pose for a picture together at a screening of Divergent in New York City.
3. January Jones
attended the 2nd Annual Rebel With a Cause Gala in Hollywood.
4. Emmy Rossum
Loved the Sandro ensemble she wore to the Sandro Paris private dinner at the Chateau Marmont. “The pants are silk and I feel like I’m in my pajamas!”
5. Sandro's L.A. Dinner Party
As the sun set, dinner was served as glowing candles and heat lamps illuminated the grove of palm trees surrounding Chateau Marmont's pool. Guests were treated to a three course meal including kale and feta salads, crispy bass, and thyme roasted chicken with caramelized cauliflower.
6. Jamie King and Emma Roberts
enjoyed the Parisian-cool atmosphere of Sandro's dinner party. King left something important at home: her new baby! “He’s great. Teething,” said the model/actress (wearing Thakoon, Charlotte Olympia shoes, and Balenciaga rings).
7. Hilary Rhoda and Byrdie Bell
attended the Sandro Paris dinner. Rhoda didn't have far to go to get to the poolside party — she was staying at the Chateau Marmont! “It was pretty easy,” said the supermodel of her commute. “I’m staying here so (I) walked downstairs.” Rhoda wore a Sandro dress and jacket with Alexander Wang shoes.
8. Zoey Deutch
has been a fan of Sandro for years and was honored to be invited to the private dinner party. "When I got my first job, the first two items (I bought were) a computer and a Sandro coat," said the actress. "I still wear it all the time. It's one of my favorite possessions."
9. Adrien Brody
attends 'Bvlgari Celebrates 130 Years In Rome' at Via Condotti in Rome, Italy on March 20, 2014.
10. Kate Mara, Sophia Bush and Amber Valletta
came out to support eco-friendly fashion at the launch of H&M's Conscious and Conscious Exclusive Collection. Valletta (in H&M Conscious Exclusive), will front the spring campaigns for both collections, which are set to launch April 10th. "I love that I know these clothes were made responsibly and sustainably," Valletta tells InStyle.
11. Emmy Rossum
also attended H&M's Conscious and Conscious Exclusive Collection launch. "I care that my lifestyle is sustainable, but still reflective of my personal style," says Rossum (in H&M Conscious Exclusive). "It still needs to look chic, and it still needs to reflect when I want to reflect."
12. Padma Lakshmi
celebrated the launch of her Blue Optic Drinkware from The Padma Collection, which makes its debut on Gilt.com today.
13. Felicity Jones and Amy Ryan
attended the Breathe In premiere in New York City, sponsored by Forevermark Diamonds.
14. Kate Winslet and Shailene Woodley
celebrated at the Los Angeles premiere of their film Divergent. Winlet (in Safiyaa) and Woodley (in Elie Saab Couture) star in the action-adeventure movie based on the Veronica Roth book of the same name, alongside other big names like Theo James, Ashley Judd, and Tony Goldwyn. "I feel like we’re all divergent," Woodley says. "I feel divergent because I wake up every morning, and I get to do me. Like you do you, I do me. And I think that’s divergent in itself, to own yourself and love yourself."
15. Eva Mendes
glowed at the launch of her spring 2014 collection for New York & Company, which featured a pop-up shop at The Beverly Center in Los Angeles, California.
16. Emilia Clarke
attended the Game of Thrones season 4 premiere in New York City, where she dazzled on the red carpet in a Donna Karan dress and Fred Leighton jewels.
17. Carolina Herrera
hosted the CH Carolina Herrera and Project Paz charity event at her Madison Avenue boutique in New York City, which raised funds for the support of underprivileged children in Juarez, Mexico.
18. Shailene Woodley and Theo James
hang loose at a private screening of their upcoming movie Divergent in Los Angeles, California. Woodley hosted the event, which supported the the charity All It Takes, a program started by the actress and her mom to empower individual action in creating a movement for a sustainable, positive change both locally and globally. Divergent hits theaters March 21st.
19. Mena Suvari
celebrated at the Simply Stylist event at the Grove in Los Angeles, California, where attendees learned about the inner-workings of the fashion and beauty industries.
20. Ashley Benson, Shay Mitchell, Lucy Hale and Troian Bellisario
got together to discuss the upcoming season of their hit show Pretty Little Liars at PaleyFest 2014 in Los Angeles. The cast dished on what to expect in the explosive season finale, which premieres March 18th on ABC Family.
21. Shailene Woodley and Theo James
presented a brand new clip from their highly anticipated movie Divergent at the mtvU Woodie Awards during the South By Southwest festival in Austin, Texas.