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        Best Daytime Moisturizer for Normal Skin 2016

        Aveeno Positively Radiant SPF 30

        Best Daytime Moisturizer for Normal Skin 2016
        WINNER 2016, 2015, 2014

        Aveeno Positively Radiant SPF 30

        Here’s a one-two punch you’ll want to receive: The lotion delivers a respectably high SPF with a lightweight, non-sticky consistency, says N.Y.C. dermatologist David Bank. The hydrator also addresses discoloration with soy, which “breaks up excess pigment in the skin,” says N.Y.C. dermatologist Rosemarie Ingleton.

        $15
        Normal Skin Cleanser 2016

        CeraVe Foaming Cleanser

        Normal Skin Cleanser 2016
        WINNER 2016

        CeraVe Foaming Cleanser

        This gentle giant won’t give you that squeaky-clean feeling—and that’s a good thing, says Hermosa Beach, Calif., dermatologist Annie Chiu. With hyaluronic acid (a molecule that helps your skin hold on to water), “this formula removes makeup and grime without stripping,” she says. In addition to supporting your all-important skin barrier with ceramides (a type of lipid that helps keep skin moisturized), the residue-free wash also contains niacinamide to fight inflammation and irritation.

        $12
        Best Eye Treatment for Normal Skin 2016

        Neocutis Lumière

        Best Eye Treatment for Normal Skin 2016
        WINNER 2016, 2015

        Neocutis Lumière

        “This is your gold-star eye cream,” says Dr. Chiu of the frequent Best Beauty Buys winner. “Patients come in and say that out of all the products they’ve bought, this is the one that works,” notes Dr. Bank. “You can see an improvement in fine lines, puffiness, and overall texture,” says San Diego dermatologist Melanie Palm. Need we say more? Fine. This gentle cream is loaded with active ingredients like growth factors and peptides to help firm up your face and help reduce the signs of sun damage in the long run.

        $90
        Normal Skin Night Cream 2016

        Origins Night-A-Mins

        Normal Skin Night Cream 2016
        WINNER 2016

        Origins Night-A-Mins

        About as far from a heavy, floral-fragranced overnight cream as you can get, this citrusy pre-bedtime treat works to fight dullness with antioxidants like vitamins C, E, and H. But it’s the salicylic acid in the mix, says Boston dermatologist Emmy Graber, that might be the biggest radiance booster, as it “sloughs off dead skin cells” to allow the moisturizing ingredients to penetrate better. Now you’re pretty much guaranteed to wake up on the “bright” side of the bed.

        $43
        Normal Skin Scrub 2016

        First Aid Beauty Facial Radiance Polish

        Normal Skin Scrub 2016
        WINNER 2016

        First Aid Beauty Facial Radiance Polish

        Not all scrubs are created equal: This creamy slougher is free of microbeads (tiny synthetic balls that pose a danger to marine life) and rough-edged abrasives. “The product contains pulverized shea-nut shells, which are soft, smooth, and safe for the environment,” says N.Y.C. dermatologist Joshua Zeichner. The finegrit formula also boasts willow-bark extract, which gently eliminates dead cells. Even many sensitive types can handle this polisher.

        $24
        Best Face Mask for Normal Skin 2016

        SK-II Facial Treatment Mask

        Best Face Mask for Normal Skin 2016
        WINNER 2016, 2015

        SK-II Facial Treatment Mask

        In America, this was the very product that started the sheet-mask craze, says Dr. Chiu, who notes that this signature blend of sake yeast, vitamins, proteins, and minerals leaves the skin soft and more luminous with weekly use. Consider a session under the sheet before applying heavy makeup (it smooths the surface for a more even application) or after a plane flight to rehydrate. N.Y.C. dermatologist Michelle Henry recommends using them after a laser procedure to “baby that new, fresh skin.”

        $95/6 masks
        Normal Skin Serum 2016

        SkinCeuticals C E Ferulic

        Normal Skin Serum 2016
        WINNER 2016

        SkinCeuticals C E Ferulic

        Maybe you’ve heard that you should be using an antioxidant serum under your SPF. Well, that’s not a ploy to sell more skin serums. Those antioxidants offer an extra layer of defense against free radicals, the cell-destroying molecules triggered by sun exposure. This formula rewards you for your diligence by softening the look of lines and fading brown spots over several weeks. Says Dr. Ingleton, “With highly concentrated levels of vitamins C and E, it’s worth every penny.”

        $162
        Best Cleanser for Normal Skin 2015

        Cetaphil Daily

        Best Cleanser for Normal Skin 2015
        WINNER 2015

        Cetaphil Daily

        About as gentle as water itself, this non-soap, fragrance-free cleanser lifts dirt and makeup without leaving skin stripped, says N.Y.C. dermatologist Rosemarie Ingleton. “It’s mild, but it does the job.” 

        $7 for 8 fl. oz.
        Best Serum for Normal Skin 2015

        Skinceuticals CE Ferulic

        Best Serum for Normal Skin 2015
        WINNER 2015, 2014

        Skinceuticals CE Ferulic

        Like bodyguards for your skin, vitamins C and E in this serum fight free radicals while ferulic acid boosts collagen. Best of all, unlike many anti-agers, it’s nonirritating, says Dr. Shah, making it safe even for those with supersensitive skin.

        $162
        Best Scrub 2015

        Philosophy the Microdelivery

        Best Scrub 2015
        WINNER 2015

        Philosophy the Microdelivery

        In this case, “scrub” is a bit of a misnomer, as there’s not a walnut shell, a microbead, or an apricot pit in sight. This pearly formula harnesses the power of apple amino acids and “gives you a soft exfoliation without being abrasive,” says Cambridge, Mass., dermatologist Ranella Hirsch. 

        $28/8 fl. oz.
        Best Eco-Friendly Moisturizer 2015

        Juice Beauty Green Apple Age Defy

        Best Eco-Friendly Moisturizer 2015
        WINNER 2015

        Juice Beauty Green Apple Age Defy

        When skin needs TLC, this cushiony cream provides open arms with a trifecta of potent ingredients. Vegetable-based hyaluronic acid plumps, peptides firm, and a cocktail of fruit acids smooths. “It delivers just as well as any other product on the market,” says Mount Kisco, N.Y., dermatologist David Bank. In this case, it’s easy being green.

        $45
        Best 2014 Cleanser

        Cetaphil Gentle Skin

        Best 2014 Cleanser
        WINNER 2014

        Cetaphil Gentle Skin

        “Most people over- cleanse,” says L.A. dermatologist Karyn Grossman, but this creamy formula hits the right note for normal skin. Humectants wash away dirt and makeup without stripping natural oils. Don’t let its mild manner fool you, though: It’s strong enough that Dr. Grossman says you can clean your entire body with it.

        $12
        Best 2014 Night Cream

        CeraVe PM

        Best 2014 Night Cream
        WINNER 2014

        CeraVe PM

        Thanks to its time-release technology, this non-greasy moisturizer doses skin with plumping hyaluronic acid and repairing ceramides while you snooze, says Boston dermatologist Emmy Graber. Like a soothing blanket, it also layers well over other treatments, such as retinoids.

        $13
        Best 2013 Mask for Normal Skin

        Bliss Triple Oxygen

        Best 2013 Mask for Normal Skin
        WINNER 2013

        Bliss Triple Oxygen

        This frothy foam is "a mask with benefits," says Boston dermatologist Ranella Hirsch, and just what normal skin needs during seasonal changes. Humectants and liquefied oxygen coddle, while an antioxidant cocktail (vitamin C and grape-seed extract) rallies collagen and blurs dark spots.

        $52
        Best 2013 Serum

        Neocutis Bio-Restorative

        Best 2013 Serum
        WINNER 2013

        Neocutis Bio-Restorative

        Consider this your Dewey decimal system: .1 percent human-growth factor and .5 percent hyaluronic acid deliver skin that's more radiant and firmer in just 30 days.

        $200
        Best 2012 Daytime Moisturizer with SPF for Normal Skin

        CeraVe AM

        Best 2012 Daytime Moisturizer with SPF for Normal Skin
        WINNER 2012

        CeraVe AM

        It’s a standout broadspectrum sunscreen that wards off UVA/UVB rays while boosting the skin’s barrier with replenishing ceramides, which make it less vulnerable to the elements, says dermatologist David McDaniel of Virginia Beach, Va.

        $14
        Editor’s Pick
        Editors' Pick 2012

        Dr. Dennis Gross Skincare Age Erase Recovery Mask

        Editor’s Pick
        WINNER 2012

        Dr. Dennis Gross Skincare Age Erase Recovery Mask

        How does this spa-like mask spell gorgeous skin? With all the most important letters in the alphabet. (Vitamins A, B, C, and E protect precious collagen, while vitamin D soothes dry skin.) The self-heating, two-step mask leaves the complexion smooth and radiant.

        $48
        Best 2012 Night Cream for Normal Skin

        Olay Regenerist Recovery

        Best 2012 Night Cream for Normal Skin
        WINNER 2012

        Olay Regenerist Recovery

        In their effort to soften fine lines, some anti-agers leave skin red or dry. (Hello, irony.) This formula is "hydrating and effective without the intensity that causes irritation," says Beverly Hills dermatologist Robin Schaffran. Particularly impressive is its generous helping of peptides and niacinamide, which have been shown to stimulate collagen and diminish the look of wrinkles.

        $19
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