BEST beauty BUYS

Eyes

Refine By +

Face+

Lips+

Eyes+

Nails+

Skin+

Body+

Hair+

By Year+

Best Eye Shadow for Medium-Dark Skin 2015

CoverGirl in Melted Caramel

Share
Best Eye Shadow for Medium-Dark Skin 2015
WINNER 2015, 2014

CoverGirl in Melted Caramel

This metallic gold delivers a sophisticated sheen to lids.

$4
Best Eye Shadow Primer 2015

Urban Decay EyeShadow Primer Potion

Share
Best Eye Shadow Primer 2015
WINNER 2015

Urban Decay EyeShadow Primer Potion

This classic acts like a magnet for pigment. A wand applicator makes it easy to swipe the creamy base over lids, neutralizing redness and locking in color for budgeproof wear. Editors and pros, like makeup artist Sabrina Bedrani, can attest to its holding power. Yep, it's tough enough to anchor your smoky eyes from evening cocktails to midnight toast.

$20
Best Cream Eye Shadow 2015

Chanel Illusion d’Ombre Longwear Luminous Eyeshadow

Share
Best Cream Eye Shadow 2015
WINNER 2015

Chanel Illusion d’Ombre Longwear Luminous Eyeshadow

These tiny little pots pack a punch. The 12 shimmer-flecked shades leave behind an elegant smokiness that won’t slip or smear. “They’re really blendable, so you can get a light wash of color or a more smoldering intensity,” says L.A. pro Matthew VanLeeuwen. 

$36
Best Eye Shadow for Dark Skin 2015

Chanel Quadra in Mystic Eyes

Share
Best Eye Shadow for Dark Skin 2015
WINNER 2015

Chanel Quadra in Mystic Eyes

Pewter, cement, pale copper, and shell lend dark lids luster. 

$61
Best Mineral Eye Shadow 2015

Bare Minerals Ready Eye Shadow 2.0

Share
Best Mineral Eye Shadow 2015
WINNER 2015

Bare Minerals Ready Eye Shadow 2.0

Mineral-based makeup usually looks suited for the Mediterranean—which is great if you’re sunning in Santorini. This range looks like heaven on lids no matter where you are on the globe. “It also stays put, which is basically impossible to find in a mineral shadow,” says Bedrani. 

$20
Best Eye Shadow for Fair-Medium Skin 2015

Nars Dual-Intensity in Himalia

Share
Best Eye Shadow for Fair-Medium Skin 2015
WINNER 2015

Nars Dual-Intensity in Himalia

One coat of this reflective copper looks mysterious; two go enviably rich. 

$29
Best Eye Shadow for Fair Skin 2015

MAC in Brule

Share
Best Eye Shadow for Fair Skin 2015
WINNER 2015

MAC in Brule

This creamy beige drapes lids in a sheen that’s reserved but never boring. 

$16
Best Powder Eye Shadow 2015

Nars

Share
Best Powder Eye Shadow 2015
WINNER 2015

Nars

“You don’t need to go back three times to get these shadows to show up,” swears Julie Harris. Each of the 40-plus hues manages to be strong in color and elegant in texture, whether you’re going flat and matte or flashy and shimmery. 

$25
Best Eye Shadow Palette 2015

Dior 5 Couleurs

Share
Best Eye Shadow Palette 2015
WINNER 2015, 2014

Dior 5 Couleurs

Most multicolored palettes have one diva shade stuck in the middle of four ho-hum backup singers. These compacts house five Beyoncés. “It takes the guesswork out of smoky eyes,” says Jeannia Robinette. You can’t go astray, even if you been drankin’.

$62
Best 2014 Eye Shadow

Nars Eye Shadow

Share
Best 2014 Eye Shadow
WINNER 2014

Nars Eye Shadow

What stands out about this shadow collection? Textures range from matte to gold-flecked, while the punch-packing pigments run "from super-earthy to wildly bold," says Stern. Barnett layers them over kohl pencils to create sultry, smoky eyes for models like Naomi Campbell.

$25
Best 2014 Shade for Fair Skin Eye Shadow

Dior 5 Couleurs in Incognito

Share
Best 2014 Shade for Fair Skin Eye Shadow
WINNER 2014

Dior 5 Couleurs in Incognito

Any way you combine these pearly neutrals, eyes will be gorgeous, never garish.

$60
Best 2014 Shade for Fair to Medium Skin Eye Shadow

Dior 5 Couleurs Eye Shadow in Rosy Tan

Share
Best 2014 Shade for Fair to Medium Skin Eye Shadow
WINNER 2014

Dior 5 Couleurs Eye Shadow in Rosy Tan

If you were stranded on a desert island with only these four nudes (plus rose), you’d be one classy castaway.

$60
Best 2014 Eye Shadow Shade for Dark Skin

MAC in Carbon

Share
Best 2014 Eye Shadow Shade for Dark Skin
WINNER 2014

MAC in Carbon

The blackest of matte blacks, it’s elegant when wet as a liner, edgy when smoking out lids.

$15
Best 2013 Shade for Olive Skin Eye Shadow

Chanel Illusion d'Ombre in Illusoire

Share
Best 2013 Shade for Olive Skin Eye Shadow
WINNER 2013

Chanel Illusion d'Ombre in Illusoire

Bathes lids in a purple so multidimensional, it’s hard to believe you’re wearing just one color.

$36
Best 2013 Eco-Friendly Eye Shadow

Josie Maran Beautiful Eyes

Share
Best 2013 Eco-Friendly Eye Shadow
WINNER 2013

Josie Maran Beautiful Eyes

These nontoxic shadows are loaded with argan oil and flower extracts (even the compact is biodegradable). And “their moist texture won’t dry out,” says L.A. makeup artist Carola Gonzalez. Also notable: The palettes contain universal colors that women of any age can wear.

$36
Best 2013 Shade for Dark Skin Eye Shadow

MAC in Amber Lights

Share
Best 2013 Shade for Dark Skin Eye Shadow
WINNER 2013

MAC in Amber Lights

Easy to layer, the pearlescent bronze warms the skin as much as the eyes.

$15
Best 2013 Inexpensive Eye Shadow

Maybelline New York Color Tattoo

Share
Best 2013 Inexpensive Eye Shadow
WINNER 2013

Maybelline New York Color Tattoo

It’s got the ease of a cream and the longevity of a powder, says L.A. pro Ashley Donovan, who used the gel on Kelly Clarkson during a summer tour because of its staying power. The nine vibrant colors are split between bolds and neutrals, like top seller Bad to the Bronze.

$7
Best 2012 Inexpensive Eye Shadow

L'Oréal HIP

Share
Best 2012 Inexpensive Eye Shadow
WINNER 2012

L'Oréal HIP

Fun, vibrant, exciting-just a few of the words makeup experts use to describe these "impressive for the price" duo shadows. "They give you the ability to play with some really strong colors," says Pati Dubroff, a Hollywood makeup pro. With 35 long-wear shades in five finishes, there are infinite possibilities to "mix and match," says L.A. makeup artist Carola Gonzalez, who has used the formulas on Zoe Saldana and Kerry Washington.

$8
Page:
Back to Top