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        Best Eye Shadow for Fair Skin 2016

        Estée Lauder Pure Color Envy in Nude Dare

        Best Eye Shadow for Fair Skin 2016
        WINNER 2016

        Estée Lauder Pure Color Envy in Nude Dare

        The shade evens your skin tone with a touch of eye-opening brightness.

        $25
        Best Oily Skin Eye Treatment 2016

        Clinique All About Eyes Serum

        Best Oily Skin Eye Treatment 2016
        WINNER 2016

        Clinique All About Eyes Serum

        You already may be dealing with oily, breakout-prone skin. You don’t want to wake up one day with oily, breakout-prone skin and crepe papery undereyes, do you? Tackle the early signs of aging—even if you’re still fending off acne on your T-zone—with a cooling antioxidant serum like this one. Housed in a roller-ball applicator, the sheer formula is oil-free and full of caffeine to help increase circulation. (By upping circulation, you’ll help get blood moving under the skin so it doesn’t pool and create shadows.) It feels refreshing all on its own, but we recommend storing this stick in the refrigerator. The cold temperature will constrict blood vessels and take down the puff in minutes.

        $30
        Best Eye Shadow Palette 2016

        Urban Decay Naked Eye Shadow Palette

        Best Eye Shadow Palette 2016
        WINNER 2016

        Urban Decay Naked Eye Shadow Palette

        Makeup junkies wait for a new Urban Decay Naked palette like techies do for the latest iPhone—with a “hopped-up kindergartner waiting for recess” kind of anticipation. But the original version is still the biggest hit with makeup pros. Here’s why: The 12-hue kit (which comes with a dual-ended brush) is filled with neutrals in matte and metallic finishes; they’re the tones grown-up girls will reach for daily. The powders go on easily without fallout, which means you won’t catch yourself midday in a mirror with random flecks of shadow halfway down your face.

        $54
        Best Eye Shadow for Dark Skin 2016

        Revlon ColorStay Shadowlinks in Java

        Best Eye Shadow for Dark Skin 2016
        WINNER 2016

        Revlon ColorStay Shadowlinks in Java

        A glistening chocolate offers all the luster your lids need.

        $3
        Best Eye Treatment for Normal Skin 2016

        Neocutis Lumière

        Best Eye Treatment for Normal Skin 2016
        WINNER 2016, 2015

        Neocutis Lumière

        “This is your gold-star eye cream,” says Dr. Chiu of the frequent Best Beauty Buys winner. “Patients come in and say that out of all the products they’ve bought, this is the one that works,” notes Dr. Bank. “You can see an improvement in fine lines, puffiness, and overall texture,” says San Diego dermatologist Melanie Palm. Need we say more? Fine. This gentle cream is loaded with active ingredients like growth factors and peptides to help firm up your face and help reduce the signs of sun damage in the long run.

        $90
        Best Cream Eye Shadow 2016

        Chanel Cream Eye Shadow

        Best Cream Eye Shadow 2016
        WINNER 2016, 2015

        Chanel Cream Eye Shadow

        For Megan Lanoux, the best way to describe these cushiony, shimmering shadows is with three letters: OMG. Trust us when we say that this is the gel-based eye “mousse” you never knew you needed. “It’s my obsession and always tucked inside my red-carpet kit,” says L.A. makeup artist Jeannia Robinette. She likes to add a light gold shade as an “elevating and ethereal” touch on top of Miranda Lambert’s smoky eyes before the country singer hits the stage. “It eliminates that heavy feeling.” You can also brush lash lines with the dark, mysterious Ocean Light shade (shown) and use it as eyeliner, suggests Lanoux. She notes that you could “literally put it on lids with your fingers and it would look good.” It also wouldn’t go anywhere—the formula is budge-proof, crease-proof, and smearproof.

        $36
        Best Powder Eye Shadow 2016

        Tom Ford Powder Eyeshadow

        Best Powder Eye Shadow 2016
        WINNER 2016

        Tom Ford Powder Eyeshadow

        Enough with the shadow quads that leave you scraping metal to get the last bit of one shade while the rest of the untapped understudies get rejected. These luxe cases hold four satiny powders—and you’ll actually use all of them. In versatile color families like amethyst, bronze, gray, and navy, “the hues in each are well-thought-out, and the compacts contain both shimmers and mattes,” says Ashleigh Louer. In addition, “the formulas are so silky, there’s no chalkiness to the finishes,” says Fabiola. “They glide over the lids.”

        $80
        Best Eco-Friendly Eye Shadow 2016

        BareMinerals Ready 2.0 Eco-Friendly Eye Shadow

        Best Eco-Friendly Eye Shadow 2016
        WINNER 2016

        BareMinerals Ready 2.0 Eco-Friendly Eye Shadow

        They had us at midnight teal paired with a perfect creamy beige—we’re imagining a polished lid with a hit of surprise along the lash line. But in addition to what L.A. makeup artist Mai Quynh calls the “well-coordinated, complementary, and user-friendly” color duos, these mineral shadows are also beloved for how easily they blend and how long they hold up.

        $20
        Best Gel Eyeliner 2016

        Bobbi Brown Gel Eyeliner

        Best Gel Eyeliner 2016
        WINNER 2016, 2015, 2013

        Bobbi Brown Gel Eyeliner

        Once this ink sets, there’s no going back. “It stays forever,” says Andre Sarmiento, who dips into this pot to add “structure and definition all around eyes.” If that sounds a little intimidating, know that while this gel has the lasting effect of a liquid liner, makeup artists also find its creamy consistency a relative cinch to work with. “It goes on seamlessly across the lid but isn’t super-wet, so it doesn’t move all over the place,” says Johny Saade.

        $26
        Best Liquid Eyeliner 2016

        Kat Von D Tattoo Liner

        Best Liquid Eyeliner 2016
        WINNER 2016

        Kat Von D Tattoo Liner

        If your regular routine typically includes a cat eye, this is the liquid liner to grab, says L.A. makeup artist Allan Avendaño, who uses it “all the time” on Sarah Hyland. Along with its intense jet-black shade, the magic is in the brush tip. The ultra-precise point won’t fray and, Avendaño notes, is essential to color over a strip of false lashes. Just dot it between hairs for the look of crazy lush fringe.

        $19
        Best Eyeliner Pencil 2016

        Urban Decay 24/7 Eyeliner Pencil

        Best Eyeliner Pencil 2016
        WINNER 2016

        Urban Decay 24/7 Eyeliner Pencil

        Maybe it’s a lot to ask for an eyeliner pencil to glide on softly without a trace of drag, then dry down to a perma-line that a river of tears can’t wash away. But this stick delivers. “You can wear it to the beach or on your wedding day. You can even use it in the waterline and it won’t move,” says Daniel Chinchilla.

        $22
        Best Overall Mascara 2016

        Lancôme Hypnôse Mascara

        Best Overall Mascara 2016
        WINNER 2016

        Lancôme Hypnôse Mascara

        Do you want subtle, everyday definition for your fringe? Then don’t look here—this tube brings loads of drama. It’s the closest you’ll get to falsies without adhesive thanks to a gel-like, vitamin B–spiked volumizing formula. First, use the flat side of the brush to deliver ink right into the roots, says Bruce Grayson, then twirl on over to the rounded side “to comb through hairs for optimal separation at the tips.”

        $20
        Best Inexpensive Mascara 2016

        L’Oréal Voluminous Original Mascara

        Best Inexpensive Mascara 2016
        WINNER 2016, 2015, 2013, 2007

        L’Oréal Voluminous Original Mascara

        “I have tried so many mascaras, and I always go back to this one,” says Megan Lanoux. The formula “lengthens and thickens your lashes without ever clumping.” The carbon black shade is particularly impressive, says Ashleigh Louer: “It’s so dark and pigmented that it produces the most dramatic effect on every eye color.” Major props to the brand’s Voluminous Waterproof version too. Makeup artists say the staying power is incomparable, outlasting cry fests, sweat sessions, and laps in the pool.

        $8
        Best Eye Shadow Brush 2016

        MAC 217 Eye Shadow Brush

        Best Eye Shadow Brush 2016
        WINNER 2016, 2015, 2014

        MAC 217 Eye Shadow Brush

        Have you ever completely spaced out in the makeup-brush aisle trying to choose the ideal shadow applicator only to throw up your hands and walk away with nothing? No more. This is the one: Makeup artists get excited when they talk about their love of this tool, which Louer says she buys “10 at a time.” The reason is sheer versatility. The prop expertly deposits both creams and powders (including under-eye concealer), the soft synthetic bristles smoothing and stippling formulas into a seamless finish. Perhaps its greatest talent is perfecting the ever-popular, notoriously tricky smoky eye. Grayson says he uses the oval-shaped head “like a windshield wiper” along the creases of lids to blend and diffuse even the sootiest of shades.

        $25
        Hall of Fame
        Best Eye Lash Curler 2016

        Shu Uemura Eyelash Curler

        Best Eye Lash Curler 2016
        WINNER 2016, 2015, 2014

        Shu Uemura Eyelash Curler

        When you curl thousands of sets of eyelashes, as makeup artists like Johny Saade do, you get kind of attached to your pro tool. “This is the first lash curler I ever used, and it will be the last,” declares Gita Bass. “It is my desert-island product,” says Kirin Bhatty. Let’s first focus on what this award-winning tool doesn’t do: pinch, snag, snap, or damage lashes. What it does just right is deliver the perfect curl (not crimp) in a single squeeze. You don’t need to keep clamping, trying to grab all the baby hairs in the inner corners, says Saade. And Bass adds that it comfortably cradles and “works on 99 percent of all eye shapes.” If you’re still scared to bring this metal gadget anywhere near your eyes, try this approach: Prop up your elbow on a table, steady your hand, open the head, then nestle it against your lid. Gently and very slowly close it over your lash line and give it a few squeezes. Your lashes will look lifted and instantly longer, your eyes even bigger.

        $20
        Best False Lashes 2016

        Ardell Indivudals False Lashes

        Best False Lashes 2016
        WINNER 2016, 2015, 2014

        Ardell Indivudals False Lashes

        To really bat it out of the park, the right faux fringe matters. And this line—with a range of falsies from discreet clusters to dramatic strips—is the longtime obsession of makeup artists and beauty editors alike. While you can go big with an easily applied strip (“I love the invisible band that sits over your lash line,” which makes it nearly undetectable, says L.A. makeup artist Terri Apanasewicz), the brand is best known for these subtle individuals. “I put them on every client of mine,” says Louer, who adds that they “really look like your own lashes” (if your lashes were on steroids). The best way to apply? Dip the end of the cluster into a dark lash glue, then place it gently along your lash line, nestling between your natural hairs. Finish by laying down dark eyeliner (for added coverage) and some mascara.

        $5
        Best Eye Shadow for Fair-Medium Skin 2016

        Stila in Kitten

        Best Eye Shadow for Fair-Medium Skin 2016
        WINNER 2016

        Stila in Kitten

        The cult classic brings a multidimensional mix of champagne, gold, and pink to play on lids.

        $18
        Best Dry Skin Eye Treatment 2016

        Neocutis Lumière Riche

        Best Dry Skin Eye Treatment 2016
        WINNER 2016, 2015

        Neocutis Lumière Riche

        When it comes to preventing crow’s-feet, “you have very little time to spare” since the thin skin around the orbital area has the least firming collagen and the “lowest threshold to damage,” says Dr. Bank. That means if you’re reading this, it’s time to adopt a formula like this emollient balm with its cocktail of circulation-boosting caffeine, hydrating glycerin, and wrinkle-fighting proteins. Not sold yet? “It can also be a base for makeup. Your foundation won’t slide off,” says Dr. Palm.

        $100
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