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Marianne Mychaskiw
May 11, 2016 @ 9:00 am

Beauty products can be the funniest thing. Depending on how you're feeling and the look you're going for, a swipe of mascara, your go-to fragrance, or a veil of dry shampoo can have some seriously transformative qualities, particularly when it comes to your confidence levels. As a matter of fact, when polled by Dove, 73% of women admitted that when shopping for a new beauty product, they seek out something that would make them feel their best, aesthetics aside. Weirdly enough, the product that made them feel the most confident wasn't a super-bold red lipstick or a thick sweep of liquid liner—it was deodorant.

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In fact, the 1,574 women surveyed revealed that they found deodorant to be 13 times more important than lipstick, 10 times more important than eyeliner, 6 times more important than mascara, and 4 times more important than foundation. More than half admitted that, on the days they forgot to apply deodorant, they felt self-conscious and made it a point to distance themselves from others. We can certainly relate, and with the warmer weather (and eventual heat wave) drawing nearer every day, we'd definitely be among the 49% who confessed they'd often run back home to apply a layer instead of going without it. After all, a hair flip just isn't the same if you have to be conscious of any sudden movements...

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