Here's a fun idea: Instead of taking shots each time the opposing team is down a point at the Super Bowl, try indulging in a luxe face mask, deep conditioning treatment, or give your nails some TLC. We broke down the beauty treatments you can do, quarter by quarter, while you cheer on your team of choice—or if you're like us, while you tune in to the Beyoncé concert accompanied by a football game.
1. First Quarter: Hair
Get your hair a little damp before kickoff, and spread Alterna's Caviar Intense Oil Creme Deep Conditioner ($32; nordstrom.com) through your midlengths and ends so that the nourishing ingredients can work their magic through first quarter. Rinse out your strands during a particularly slow play, then work Bumble & Bumble's Don't Blow It cream into your layers ($31; sephora.com) so you won't have to sacrifice those commercials to time spent blow-drying.
2. Second Quarter: Skin
Let Wei's Illuminating Sheet Mask ($60 for 6; anthropologie.com) be the star of second quarter, and hand the remaining five tubes out to your girlfriends so they can get in on the fun. Since the mask doesn't have to be rinsed off, you won't miss a second of Beyoncé's halftime show to follow—if you're ready for that jelly, that is.
3. Third Quarter: Hands and Feet
After you've calmed down from the whirlwind that was Beyoncé and Coldplay's halftime show, slip your into Karuna's Hydrating Hand Mask ($10; sephora.com), as well as the exfoliating version for your feet ($11; sephora.com). 10 to 20 minutes should do the trick, but you can let especially tired soles soak in the hydrating benefits a little longer if necessary.
4. Fourth Quarter: Nails
As the fourth quarter starts, wipe each of your nail beds down with a cotton ball soaked in nail polish remover to swipe away any leftover oils from the hand mask, then use the Flowery All-in-One File ($4; ulta.com) to buff, shine, and shape your digits. After a layer of base coat like Orly's Bonder ($9; sallybeauty.com), apply two layers of your favorite nail color—we're feeling Essie's Imported Champagne ($9; nordstrom.com) these days. Finish with a coat of OPI's Infinite Shine Gloss ($13; ulta.com), and let your nails dry for the rest of the game.