6 Celebrity-Approved Ways to Rock Purple Eyeshadow

6 Celebrity-Approved Ways to Rock Purple Eyeshadow
Anthony Harvey/Getty; Kevork Djansezian/Getty

Never underestimate the power of purple eyeshadow.

The tamer sister to the green and blue pans in your palette, rich eggplant tones can be used in a similar fashion to your favorite neutrals. Thanks to its position on the color wheel, it contrasts with brown eyes in particular and really makes them pop, though that doesn't mean it isn't just as flattering against other tones. Pastel shades like Rihanna's are perfect for daytime wear, whereas bold violet tones like Olivia Culpo's are ideal for a night out. Since purple is so versatile, it can even be used to give your tried-and-true smoky eye an unexpected twist—just add a deep amethyst, and blend accordingly. 

Scroll down for six of our favorite red carpet looks featuring the flattering hue, along with tips on how to pull each one off.

VIDEO: 5 Makeup Kit Essentials for Under $50


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