Never underestimate the power of purple eyeshadow.
The tamer sister to the green and blue pans in your palette, rich eggplant tones can be used in a similar fashion to your favorite neutrals. Thanks to its position on the color wheel, it contrasts with brown eyes in particular and really makes them pop, though that doesn't mean it isn't just as flattering against other tones. Pastel shades like Rihanna's are perfect for daytime wear, whereas bold violet tones like Olivia Culpo's are ideal for a night out. Since purple is so versatile, it can even be used to give your tried-and-true smoky eye an unexpected twist—just add a deep amethyst, and blend accordingly.
Scroll down for six of our favorite red carpet looks featuring the flattering hue, along with tips on how to pull each one off.
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Make like Rihanna and ground your pastel purple with a graphic sweep of liquid liner, then use a matte pink tone to blend the color into your crease. It simultaneously complements the pale purple while blending the hue into your complexion.
2. Taraji P. Henson
Henson's dramatic violet shadow packs the right amount of shimmer and smoke, giving her eyes somewhat of a feline vibe.
3. Jennifer Lopez
Blink and you'll miss the muted amethyst lining the perimeter of her lashes. Subtle enough to pass for a neutral, the tone mirrors the star's soft lavender number without looking too matchy-matchy.
4. Tyra Banks
Rather than concentrating the purple tones on her lids, Banks used the hue to define her crease. The long lower lashes paired with white liner would do Twiggy proud.
5. Nina Dobrev
Shimmery violet mixed with deep eggplant give Nina Dobrev's smoky eye a twist that especially pops against brown eyes.
6. Olivia Culpo
If you choose to do a dramatic halo effect a la Olivia Culpo, follow in her lead and pair the look with a soft nude lip, and ample amounts of mascara to ensure your lashes stand out against the hue. Her makeup artist Sir John used the L'Oreal Infallible Eye Paints in Shady Violet ($7; target.com).