Philosophy is extending its beauty brand just in time for the holidays with the opening of a WellBeing Beauty Workshop. The mindful beauty brand is launching its first concept store this month in the Westfield Garden State Plaza Mall in Paramus, New Jersey.
According to Philosophy, the atmosphere won't be just your usual skincare-fueled zone. Instead, the store is meant to be inspiring, comforting, and relaxing because "the environment invites you to mindfully engage the senses on an individual level through touch, sight, sound and scent." The store will encourage the brand's Hope and Grace initiative and will carry the brand's skin care, fragrance, and bath and body collections.
Upon entering the store, shoppers will see an Arizona-style backdrop and a bright, light-filled room. There are also a range of "discover philosophy" experiences to choose from.
Such as, at the high-touch and discovery station, shoppers can touch, feel, and smell the Philosophy skincare collection. Other stations include a conversation circle to connect with the Philosophy community, a personalized consultation to guide you through product testing, fragrance offerings from the brand's bath and body collection, and even a virtual reality guided meditation.
The Philosophy experience will end with a gifting station that reminds all customers that 1% of their purchase will be donated to the Hope and Grace Fund in support of women's mental health and well-being. Now that's pretty beautiful.
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