A new year brings the opportunity and motivation to finally succeed at a twice-ditched resolution, and if one of them is getting a better hold of your beauty routine, whether it's dipping your toes into the eco-friendly sphere or acing at-home color care, brands are by your side.
The first month of 2018 is already packed with game-changing innovations that are bound to become cult-classics—think gold foil under-eye patches that shrink the bags you thought were permanently fixated on your face and an expertly-shaped eyeliner pencil that makes drawing on a cat-eye wing a piece of cake. Get the rundown on all 10 buys, below.
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1. Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15
Touted as a matte foundation that you can actually smile in, comfort is at this 30-shade formula's core, while still providing a full-coverage finish and a 16-hour wear.
Bobbi Brown | $46
2. Bumble and bumble Bb. Color Gloss
Saving you time and money, Bumble and bumble's latest launch is the answer to reviving your hair color in-between salon appointments. The formula—made for cool blondes, warm blondes, redheads, and brunettes—adds moisture and shine, courtesy of argan oil, while the brand's dye technology filters the hair color, leaving you with an updated and refreshed tone of which your colorist would approve.
Bumble and Bumble | $34
3. L'Oréal Paris Revitalift Cicacream Anti-Wrinkle + Skin Barrier Repair
We've dubbed this your $14 secret weapon against wrinkles. Made with the brand's retinol formula and a strengthening herb called centella asiatica, the balmy formula is meant to be applied before moisturizer. It boosts your skin barriers mechanisms, warding off the signs of aging for longer.
L'Oreal Paris | $14
4. IGK Thirsty Girl Coconut Milk Leave-In Conditioner
Remember the days when leave-in conditioner was the only way your mom was going to get a brush through your hair? Things change—but dry strands that cause knotting and tangles seem to stand the test of time. That's where this new launch from IGK comes in. Using coconut milk to soften and hydrate, the formula controls frizz for up to 24 hours by creating a moisture barrier using hyaluronic acid technology. It's like skincare, but for you hair.
IGK | $28
5. Dove DermaSeries Body Lotion Replenish
Dry skin is getting the center stage—finally. If you love Dove's silky body products, but you need to be extra careful of sensitivities, this new formula is for you. Its gentle, fast-absorbing formula is free of fragrances and sulfates, and it's hypoallergenic, so it'll play nicely with any flare-ups.
Dove | $11
6. RMS Beauty Wild With Desire Lipstick
After years and years of waiting, RMS has finally delivered the everyday lipstick of your dreams. With a natural satin finish, these tubes glide onto your lips, leaving behind a rich coat of pigment that sits comfortably on your pout all day, delivering moisture and antioxidant protection all the way.
RMS Beauty | $28
7. Wander Beauty Baggage Claim Gold Eye Masks
They'll make a pretty selfie addition to your Instagram Stories lineup, but the gold foil is more than a photo op. It's designed to retain heat, so the jojoba seed oil, shea butter, and lavender oil-infused serum doesn't evaporate, but instead absorb into your skin, calming dark circles and puffy bags.
Wander Beauty | $25 for 6 Masks
8. Covergirl Get In Line Liquid Eyeliner
This liquid eyeliner is indented in the center, allowing you to hold a steady grip will drawing on a precise wing with the ultra-tin felt tip.
CoverGirl | $9
9. Honest Beauty 3-in-1 Detox Mud Mask
Not your average mud mask, Jessica Alba made sure that in addition to purifying your pores, her formula would condition and add a subtle glow to your complexion, thanks to a compilation of ingredients like volcanic ash, activated charcoal, white bentonite, sea buckthorn oil, manuka honey, and shea butter.
Honest Beauty | $22
10. H2O+ Beauty Rapids Probiotic Sorbet Moisturizer
Only expect to see more and more probiotic-based skincare launches. H2O Beauty is the latest brand to jump onboard, but at an incredibly accessible price-point. It's sorbet-like texture feels light on your skin and quickly quenches your skin's thirst and leaving behind good bacteria (probiotics) on your skin's surface to keep everything in check.
H2O+ | $38