Here's how it works, according to Refinery29: the Instagram and YouTube tutorial trend known as baking (AKA "cooking") is a solid way to set long-lasting base makeup. After foundation is applied, a thick coat of light powder is applied to the face (under the eyes, cheekbones, bridge of the nose, chin, and forehead for definition), and is left on to figuratively "cook" for 10 to 30 minutes into the skin from body heat. Then with the quick sweep of a brush, you are left smooth, pore-less, and highlighted.
The baking method isn't new. It's been used in the drag community for years as a way to secure stage makeup. But its resurgence signals another way to simulate high cheekbones and a flawless finish. It doesn't work for everyone, though, and can end up looking dry and cakey on mature skin.
"This is a way to set your makeup when standing under hot lights," makeup artist Elisa Flowers told Refinery29. "It might look good in an Instagram picture, but in person, it's harsh and heavy."
A light-weight foundation, concealer, and loose powder (at least one shade lighter than your skin tone) is recommended to recreate the look. I'll stick to my amateur tinted moisturizer, highlighter stick, and blush combo because I'm a wussy. But check out these freshly baked faces:
makeup of the day! lid• YDK by @urbandecaycosmetics naked2 center lid•'snakebite' naked2 outer corner• naked2 'busted' transition color• 'nooner' naked3 browbone & tearduct• 'virgin' naked palette. brows• @anastasiabeverlyhills dipbrow pomade in 'chocolate' foundation• loreal true match shade 'N4' @rccosmetics angled kabuki brush to apply the foundation. concealer• @tartecosmetics in 'light' setting it with nyc cosmetics smooth skin translucent powder @lauramercier contour kit & cheeks are maybelline dream bouncy blush in 'candy coral' highlight• @narsissist 'albatross' lips• @nyxcosmetics 'London' lashes• créme eyelashes no.747L any questions? ask awayyyy! 🙌🏽 #motd #eotd #urbandecaycosmetics #maccosmetics #makeupjunkie #lipstickjunkie #makeup #ilovemakeup #lips #eyes #nyxcosmetics #tartecosmetics #rccosmetics #sephora #iluvsarahii #dulcecandy87 #nakedpalettes #maybelline #anastasiabeverlyhills #dipbrow #contour #highlight #conceal #bakingmethod
Going to go see Ed Sheeran in concert! Whoo!🎉 Here's my scary before and after🙈🙈 Using @nyxcosmetics's translucent powder to set my under eye concealer. I used @anastasiabeverlyhills contour kit in "medium." Lips are @anastasiabeverlyhills liquid lipstick in the color "craft." #anastasiabeverlyhills#abh#anastasiabrows#abhliquidlipstick#abhcraft#liquidlipstick#translucentpowder#nyxcosmetics#contourandhighlight#contourkit#abhcontourkit#contour#highlight#bakingmethod#makeupinstagram#nyxcosmetics#wingliner#wingtip
Looks pretty cool!