The Bollywood star donned a fairly predictable neutral-colored gown for the premiere of the From the Land of the Moon today, but it was her lip color that was the real shocker. Forget the classic red lip; Rai's look-at-me matte purple pout was so bright it was nearly ultraviolet.
CANNES, FRANCE - MAY 15: Aishwarya Rai attends the "From The Land Of The Moon (Mal De Pierres)" premiere during the 69th annual Cannes Film Festival at the Palais des Festivals on May 15, 2016 in Cannes, France. (Photo by Ian Gavan/Getty Images)
Rai smartly kept the rest of her beauty look ladylike with a simply ponytail and matte smoky eyes.
Don't miss all the Cannes action: see the best looks of the festival in our red carpet gallery.