When your Facebook friends from high school aren't posting some politically-incorrect status update, chances are, they're hosting a virtual party for one of the direct sales beauty brands that seem to be taking your timeline by storm. Clearly, the whole direct-sales beauty concept isn't anything new—see Mary Kay and Avon for reference—though the brands tend to borrow a few key aspects from that model. Individuals (usually from your 9th grade homeroom class) can become sales representatives, earn a commission from purchases, and hold parties to introduce their circle to the latest and greatest launches, albeit virtually. Who knew your Facebook stalking skills could result in some extra products in your arsenal? Scroll down to check out 6 of the beauty brands we keep seeing on our news feeds.
For a while, it seemed like the Facebook posts announcing someone was selling Younique mascara was a more common occurrance than the people who used their middle name—usually "Marie"—as their last name, and people couldn't get enough of those lash-lengthening fibers. As it turns out, the rest of the products are just as buzzy, including everything from skincare to matte liquid lipsticks.
Available at Younique | $13 to $65 per product
2. Tyra Beauty
You don't have to be an ANTM contestant to scream "Tyra mail!" anymore. The supermodel's line of color cosmetics and skincare allows you to go for a full makeover every day, without having to cut or dye your hair at Banks's will, thank you very much.
Available at Tyra Beauty | $15 to $49 per product
3. Rodan + Fields
The medical-grade formulas are practically the equivalent of your derm making a house call, but won't further irritate sensitive skin types considering that there is a line to suit almost every need from acne to aging.
Rodan & Fields | $30 to $99 per product
5. Jamberry Nails
Somewhere between Minx nails and those printed decals from the drugstore lies Jamberry's heat-activated wraps. With just about every pattern and color scheme imaginable in their catalog, you can apply these sets directly to your nail bed, then use the tiny nail heater or a hair dryer to smooth out the shape. If nail wraps aren't your thing, the company also carries a full line of traditional lacquers.
Jamberry Nails | $15 per product
Sensitive skin types and those who adhere to clean formulas, this one goes out to all of you. In developing Beautycounter, brand founder Gregg Renfrew's aim was to create products that were safe for her family, and as effective as the items you'd find at, well...a beauty counter in a department store. After viewing the luxe skincare, highly-pigmented makeup, as well as the family and baby products, it's pretty clear her mission has been accomplished.
Beauty Counter | $10 to $80 per product